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Persuasion strategies through illocutionary acts in the speeches of motivational speakers: a pragmatic study

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ABSTRACT
This thesis is entitled "Persuasion Strategies illocutionary through Acts
in the Speeches of Motivational Speakers: A Pragmatic Study". The object of
this study is persuasive utterances performed through illocutionary acts in the
speeches delivered by three famous motivational speakers in the world. In this
study the writer examines how motivational speakers use illocutionary act to
perform the persuasion in order to the intent and the purpose of the motivational
speakers in convincing the audiences can be achieved. This study aims to analyze
and describe the persuasion strategies used by motivational speakers as well as to
analyze and describe the use of illocutionary acts perform the persuasion
strategies in the speeches delivered by the motivational speakers. The method
used in this research is descriptive analysis which is part of qualitative methods.
The writer collects data related to this study then the writer classifies and analyzes
them based on the main and the support theories used in this study. The results of
this study show that there are six strategies of persuasion in the speech delivered
by three motivational speakers. They are rhetoric of Identification, Emotional
Appeal, Rational Persuasion, Rhetoric of Division, Rhetoric of Inducement and
Constraint and Rhetoric of Forced and Compliance. Meanwhile, from the six
types of illocutionary acts, it is only declarative that is not used to perform the six
persuasion strategies by the speakers. illocutionary acts that dominate in this
persuasion strategies are representative and directive. Representative is assumed
to be able to show the belief and opinion of the speakers to the audience.
Declarative can be assumed that the speakers show their authority to persuade the
audiences to follow the directions and instructions of the motivational speakers

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Series Title

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Call Number

400. Nao p

Publisher

Bandung : Pascasarjana FIB Unpad., 2017

Collation

xii., 131 hlm.: ill.; 29 cm

Language

English

ISBN/ISSN

180120130509

Classification

400. Nao p

Content Type

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Edition

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