Karakteristik Pedagang Kaki Lima Suku Bugis : Studi Kasus Di Pasar Citra Niaga Kotamadya Samarinda

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ABSTRACT

Charact~rtstics of Buginese Street ~raders:

A c~se Study at pa~ar Citra Niaga
in Samarinda Mtinicipality

by

Made Ngurah Partha

This case study among the Buginese street traders at
ar Citra Niaga in Samarinda attempts to reveal the charac­
eristics of their business. It tries to find out whether
there is any relationship between Buginese' sociocultural
background and their activities, and whether this relation­
ship affects the prospects of their business.

The study uses a functional approach in seeing the use
of a certain institution (kinship) in maintaining another
institution (economic). The research method is descriptive
analysis. Data is collected through census, in-depth inter­
views, limited participant observation, and recording the
econdary data.

Findings of the research are as follows:

Most of the Buginese street traders sell garment and acces­
ories. There are two different groups among them, one group
operates at the kiosks provided in Pasar Citra Niaga, while
the other operates on the sidewalks within the complex of
Pasar Citra Niaga.

Sociocultural background which play important role in
their trading activities are kinship relations and tradition.
Kinship relations are used in the recruitment of labour and
n the distribution of capital aids. The Buginese street
traders have a tradition to display their success every time
hey visit their village, and then taking along their closest
in or neighbors or friends back to the city. This tradition
lays important role in increasing the population of Buginese
reet traders in Samarinda.

Buginese street traders at Pasar Citra Niaga do not
isplay any specific ethnic characteristics in this business.
The way they sell their merchandise, their attitude towards
fellow traders and towards the consumers are no different
from what the other street traders do at Pasar Citra Niaga.

There are apparent differences between the two groups of
Buginese street traders at Pasar Citra Niaga: the kiosk group
ends to behave more openly, while the sidewalk - group tends
o have less tolerance to competitors. The kiosk-group is
lsa more successful in their business.

The street trading business of the Buginese at Pasar
Citra Niaga is influenced by several factors. Among others
are (1) the changes of taste among the consumers "dictates"
the supply of goods according to the latest fashion; (2)
governments regulation through the Pasar Citra Niaga project

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Detail Information

Series Title

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Call Number

306 Par k/R.P.18

Publisher

Bandung : PROGRAM PASCASARJANA UNPAD., 1996

Collation

113 hlm,;29 cm

Language

English

ISBN/ISSN

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Classification

306 Par k

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