ATRIBUT PRODUK, HARGA, PROMOSI, DISTRIBUSI PT. SOMERFIELD INDONESIA DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN TEKNOLOGI MEKANIKAL ELEKTRIKAL COSTUM PADA PELANGGAN BISNIS : Suatu Survey di PT. Somerfield Indonesia

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Attributes Product, Price, Promotion, Distribution is a performance that
determines how well carry out its role in the relationship with the consumer's
decision to become a business customer. Good performance will be able to
increase the intensity of the consumer's decision to be a business customer and the
manufacturer is able to increase revenue and also to achieve customer
satisfaction.

Attributes Product, Price, Promotion, Distribution which includes
products greatly affect the intensity of the channel is capable of delivering the
performance of products and services from the producer to the business
customers and able to provide revenue producers also achieve customer
satisfaction business. Price is also a scope that generates the most revenue
flexsibel of balance in the market and is able to provide equitable benefits and
increase revenues when market prices stable and appropriate. Performance
assurance good if it is able to increase the intensity smoothness and facilitate the
distribution of goods from producers to consumers to increase revenue and
achieve customer satisfaction business. Good promotion should also be able to
provide increased consumer to be business customers.

This study will measure the performance attributes in addition to product,
price, promotion, distribution will also measure whether there is an influence on
the performance of the business customer purchasing decisions. This study also
examines the consumer decision-making into a business customer PT. Somerfield
Indonesia.

This research uses descriptive and verification with survey method. The
data used in this research is primary data obtained from business customers
answers to the questionnaire.

Of the concept proposed in this study consists of variable (X) as the
independent variables (variables that affect) and variable (Y) as the dependent
variable (the variable that is affected). To measure between variables used PLS
method.

The results showed that the performance of the marketing mix and its
effects also increase business customer decision partially and simultaneously very
influential.

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Series Title

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Call Number

658 mon a

Publisher

Bandung : Program Magister Manajemen Unpad., 2016

Collation

xv, 183 hlm. Ilus ;; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658

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Edition

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Subject(s)

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