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Project Management for the Pharmaceutical Industry

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DAFTAR ISI

1 Managing pharmaceutical projects strategically 1
Introduction 1
Deficiencies in conventional project management 2
The relevance of strategic thinking to pharmaceutical project management 5
The pharmaceutical project management process 17
Conclusion 21

2 Linking pharmaceutical projects with business strategy 23
Introduction 23
Defining strategy 24
The strategy mix 27
The role of incrementalism 31
Understanding the internal competitive environment 38
Project programmes, interdependencies and breakthroughs 40
Conclusion 41

3 Defining pharmaceutical projects 45
Introduction 45
Scoping the pharmaceutical project 47
Defining the key issues 50
Identifying the project's key objectives 71
Resourching the project-to CRO or not to CRO? 76
Identifyng the project's key stakeholders-and its difficulty 82
Conclusion 86

4 Developing pharmaceutical project strategy and plans 87
Introduction 87
Developing project options and strategies 88
Attractiveness-implementation difficulty analysis 94
Force-field analysis 100
Stakeholder analysis 108
'How-how' and work breakdown structure analysis 114
Critical path (and uncertainty) analysis 118
Project management software 132
conclusion 135

5 Evaluating pharmaceutical projects 137
Introduction 137
Understanding the business value system 138
Stages in pharmaceutical project appraisal 140
Exporing the 'Do-Nothing'or base case 159
intangibles and interdependencies 161
Business case 165
Portfolio management 168
Conclusion 171

6 Pharmaceutical project mobilisation, control, and learning 173
Introduction 173
Project mobilisation and roles 173
Project milestones and indictaors 176
Project systems 183
Project learning 190
Project dynamics 191
Concusion 192

7 Influencing people and behaviour 193
Introduction 193
Exploring project behaviour 195
Diagnosing team roles 198
Specific techniques for understanding behaviour 203
Conclusion 209

8 Project management checlists and cost-management project case study 211
Introduction 211
Checklists for multicentre clinical researchtrials 212
Checklists for organic business development projects 220
Checklists for organisational change projects 224
Checklists for acquisitions and alliances (joint venture) projects 236
Checklists for operational projects 244
Note 251

9 Conclusion 255
Summary of key lessons 255
Implemenattion and next steps 258
For further information 260

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Detail Information

Series Title

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Call Number

615.1-2 Bro P

Publisher

England : Gower., 2011

Collation

xix, 276 hal. : ilus. ; 26 cm Index. Hal. 267-276

Language

Indonesia

ISBN/ISSN

978-1-4094-1894-8

Classification

615.1-2 Bro P

Content Type

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Media Type

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Edition

NULL

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