Skripsi

Praktik Komersialisasi Harian Umum Pikiran Rakyat terhadap Isu Lingkungan Habitat Burung Blekok(Bubulcus ibis) di Kampung Rancabayawak Bandung Studi Kasus Intrinsik Robert E. Stake Mengenai Praktik Komersialisasi Harian Umum Pikiran Rakyat Terhadap Isu Lingkungan Habitat Burung Blekok (Bubulcus ibis) di Kampung Rancabayawak Bandung

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ABSTRAK SHAFINA RAHMANIDA, 210110140047, 2014. Praktik KomersialisasiHarian Umum Pikiran Rakyat Terhadap Isu Lingkungan Habitat Burung Blekok (Bubulcus ibis) di Kampung Rancabayawak Bandung. Studi Kasus Intrinsik Robert E. Stake mengenai Praktik KomersialisasiHarian Umum Pikiran RakyatTerhadap Isu Lingkungan Habitat Burung Blekok (Bubulcus ibis) di Kampung Rancabayawak Bandung. Pembimbing Utama Dr. Herlina Agustin, S.Sos., MTdan Pembimbing Pendamping Efi Fadilah,S.Sos., M. Pd. Program Studi Jurnalistik, Fakultas Ilmu Komunikasi, Universitas Padjadjaran.Penelitian ini bertujuan untuk menyelidikibagaimana praktik komersialisasiHarian Umum Pikiran Rakyat terhadap isu lingkungan habitat burung blekok (Bubulcus ibis) di Kampung Rancabayawak Bandung terbentuk atas peran individu jurnalis, peran internal, dan peran eksternalyang dituangkan dari teori Hierarki Pengaruh Konten Media Massa, teori Gatekeeper, teori Ekonomi Politik Media, dan konsep Jurnalisme Lingkungan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus intrinsik Robert E. Stake.Hasil penelitian ini menunjukkan bahwa wartawan HU Pikiran Rakyat yang bertugas meliput di lapangan memiliki latar belakangdan pengalamanyang cukup mendukung dalam menghasilkan pemberitaan lingkungan, terutama isu terancamnya habitat burung blekok. Namun, jajaran atas redaksi HU Pikiran Rakyat menetapkan kebijakan “khusus” terhadap pemberitaan yang menyinggung perusahaan pengiklan dengan cara berupa memperhalus isi maupun meredam pemberitaan terkait.Simpulanpenelitian ini adalahseluruh informan wartawan HU Pikiran Rakyat sebagai individu jurnalis menyalurkan rasa peduli terhadap lingkungan dalam menghasilkan pemberitaan. Idealisme ini tetap diterapkan meski mereka sadar adanya kemungkinan tidak naik cetak bagi berita yang melibatkan pengiklan. Jajaran atas redaksi menetapkan kebijakan khusus terhadap pemberitaan habitat burung blekok agar tidak menyinggung pengiklan. Kebijakan ini muncul karena HU Pikiran Rakyatmengutamakan kepentingan bisnis daripada kepentingan idealisme jurnalistik. Hal ini juga terjadi karenaperan perusahaan pengiklan HU Pikiran Rakyat terkait yang menyebabkanintervensi terhadap redaksi sehingga isu tersebut tidak dilaporkan berulang-ulang sesuai idealisme jurnalisme lingkungan.Peneliti menyarankan agar redaksi HU Pikiran Rakyat meningkatkan kualitas diskusiantar anggota redaksi agar seluruh bagian redaksi dapat berperan memutuskan kebijakan pemberitaan. Hal ini turut berguna agar redaksi dapat sama-sama berdiskusi menemukan solusi terbaik dalam menghadapi sulitnya persaingan media cetak dengan tetap mengutamakan nilai-nilai jurnalistik dan tanpa perlu menerima intervensi dari pihak luar.Kata Kunci: Jurnalisme Lingkungan, Agenda Pemberitaan, Media Cetak, Pikiran Rakyat
iiABSTRACTSHAFINA RAHMANIDA, 210110140047, 2014. Commercialization Practiceof Harian Umum Pikiran Rakyat on Environmental Issues Blekok Bird (Bubulcus ibis) Habitats at Rancabayawak Village Bandung. Intrinsic Case Study Robert E. Stake about Commercialization Practice ofHarian Umum Pikiran Rakyat on Environmental Issues Blekok Bird (Bubulcus ibis) Habitats at Rancabayawak Village Bandung. The main supervisor is Dr. Herlina Agustin, S.Sos., MT and the counselor is Efi Fadilah,S.Sos., M. Pd. Department of Journalism, Faculty of Communication Science, Universitas Padjadjaran.This studyaims to exploreshowthe commercializationpratices on news coverageHarian Umum Pikiran Rakyat aboutenvironmental issues blekok bird (Bubulcus ibis) habitats at Rancabayawak Village Bandungis formed by the roles of individu journalists, internal, and external of HU Pikiran Rakyat which explained fromHierarchy of Influences on Mass Media Content theory, Gatekeeper theory, Political Economy of Mediatheory, and Environmental Journalism concept. This research usesqualitative method with intrinsic case study approach by Robert E. Stake.The result of this studyhave shown that journalists of HU Pikiran Rakyat which reports from the field has quite useful background and experience to serves environmental news, especially about the threatened blekok bird habitats issues. However, the top level of HU Pikiran Rakyat’s editorial had a special policy on some news which offensive for their advertisers by doing self-censored or even hushed the issues.The conclusion of this studyis the journalists of HU Pikiran Rakyatas individual was channeling their sense of caring to environment on the process of news agenda. They keep following their idealism even when they were reporting negative issues which involved their advertisers and it’s almost impossible to publish the issues. The top level editorsmade a special policy so their advertiser wont be offended by the news. This policy came up because HU Pikiran Rakyat is getting more prioritizing their business interest than journalistic idealism interest. This also happened because ofthe advertiser’s role which involved in causing an intervention to the newsroomso the issues doesnt reported repeatedly as the idealism of environmental journalism.Researcher has suggested that HU Pikiran Rakyat should increase the discussion quality of each editorial staff so they all can get involved in making policy decision about news publishing. This also useful for editorial staff so they can discuss about how to find the best solution in facing the hardship of print media competition by always prioritizing journalistic values and no need to gets interventions from external. Key Words: Environmental Journalism, News Agenda, Print Media, Pikiran Rakyat

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Call Number

K1A0921 070.44 SHA p

Publisher

Bandung : Fikom Unpad., 2018

Collation

x, 125 hlm. ; 29,5 cm.

Language

Indonesia

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Classification

070.44

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