Disertasi/Tesis/Skripsi

MANAJEMEN STRATEGI REDAKSI DAN BISNIS KORAN OLAHRAGA TOPSKOR DALAM MENGHADAPI PERSAINGAN DENGAN MEDIA ONLINE DI ERA KONVERGENSI MEDIA

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MANAJEMEN STRATEGI REDAKSI DAN BISNIS KORAN OLAHRAGA TOPSKOR DALAM MENGHADAPI PERSAINGAN DENGAN MEDIA ONLINE DI ERA KONVERGENSI MEDIA


Penulis : Nur Cholis / 210110140053
Nomor Panggil : K1A. 0899
Asal Literatur : Skripsi


ABSTRAK

NUR CHOLIS, 210110140053, SKRIPSI, 2018. Manajemen Strategi Redaksi dan Bisnis Koran Olahraga Topskordalam Menghadapi Persaingan dengan Media Online di Era Konvergensi Media. Studi Kasus Eksplanatoris pada Manajemen Strategi Redaksi dan Bisnis Topskordalam Mempertahankan Eksistensinya. Pembimbing Utama Dr. H. Dian Wardiana, M. Si. dan Pembimbing Pendamping Nunik Maharani, S. Sos., M.Comn & MediaSt. Program Studi Jurnalistik, Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Jatinangor.Penelitian ini bertujuan mengetahui bagaimana Harian Topskor memetakan pesaing mereka dan bagaimana penerapan manajemen strategi redaksi dan bisnis Harian Topskor.Diulas berdasarkan alasan Redaksi Harian Topskortetap bertahan dalam platform koran dan berdasarkan pola bisnis Topskor berdasarkan model bisnis kanvas. Untuk menguraikannya, penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus eksplanatoris model Robert K. YinHasil penelitian menunjukan, secara redaksional Harian Topskor punya cara dalam menghadapi persaingan dengan media online, yaitu membuattulisan indepth berupaberita atau analisis pertandingan disertai data dan infografis. Semuanya dilakukan atau diatur lewat manajemen redaksi agar kualitas konten dapat dipertahankan. Secara bisnis, Topskor punya empat pemasukan di antaranya lewat penjualan koran, iklan, rubrikasi, dan aktivasi. Namun, secara tidak langsung, strategi-strategi tersebut sudah banyak dipraktikan juga oleh media online. Simpulan dari penelitian ini adalah strategi redaksi dan bisnis Harian Topskor turut diterapkan juga oleh media online. Kecepatan informasi di media online sulit ditandingi oleh media cetak karena sifatnya yang periodik. Dalam hal bisnis, media online juga melakukan hal yang sama dengan membuat kerja sama iklan dan event.Peneliti menyarankan koran Topskor segera konvergensi media, Harian Topskor dapat menciptakan inovasi konten di koran dan Topskor.id. Selain itu, tim marketing Topskor dapat membuka pintu bisnis lain agar perusahaan tidak bertumpu dari pengiklan yang membuat rubrikasi dan event sebagai pemasukan, contohnya membuat Topskor.id dan sosial media Topskor sebagai pintu pemasukan lainnya.Kata Kunci: Manajemen, Strategi, Redaksi, Bisnis, Topskor, Media online, Konvergensi Media


ABSTRACT

NUR CHOLIS, 210110140053, THESIS, 2018.Editorial and Business Management Strategy of Sport Newspaper TopskorFacing Online Media Rivalry in The Convergence Era. Explanatory Case Study in Editorial and Business Management Strategy of Topskorto Keep Its Existence. First Advisor Dr. H. Dian Wardiana, M. Si.and Second Advisor Nunik Maharani, S. Sos., M.Comn & MediaSt.Department of Journalism Studies, Faculty of Communication Sciences, Universitas Padjadjaran, Jatinangor.The aim of this research was to find out how Topskor classified its rivalry and how the application of editorial and business management strategy in Topskor. This research was reviewed based on Topskor’s reasons to stay using newspaper platform and based on the pattern of canvas business model. To elaborate, this research used the qualitative researchmethod with explanatory case study of Robert K. Yin models approachment.The results showed that Topskor’seditorial has three methods facing its online media rivalry, such as making a long form of article and providing data by picture or infographic. Those ways were organized by editorial management so that the quality content can be maintained. In Business, Topskorhas four sources of income which are newspaper, advertisement, and event. However, those strategies were rarely practiced by online media. The conclusion of this research were edtitorial dan business strategy of Topskorhad been applied by online media. The speed of information in online media was difficult to be defeated by print media because of its periodical character. In terms of business, online media also did the same thing by creating advertising and event cooperation.Researcher suggests that Topskor can do media convergence so that it will create content innovation either in its newspaper or online. Beside that, marketing team of Topskor can open another business opportunity so that the company will not just stand in newspaper, advertisement, and event as sources of income. For example, Topskor can make the online form of Topskor and social media as another source of income.Keyword: Management, Strategy, Editoral, Business, Topskor, Online Media, Media Convergence.

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Call Number

K1A.0900

Publisher

Bandung : Fikom Unpad., 2018

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xiv, 298 hlm.; 29 x 21cm.

Language

Indonesia

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Classification

K1A.0900

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