Disertasi/Tesis/Skripsi

Komunikasi Politik Gerakan Sabilulungan Raksa Desa : Studi Kasus Komunikasi Politik Gerakan Sabilulungan Raksa Desa di Kabupaten Bandung

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ABSTRAK

Vera Hermawan, 210120150023. Program Magister IlmuKomunikasi, KonsentrasiIlmuKomunikasidan Media, FakultasIlmuKomunikasi, UniversitasPadjadjaran. Penelitianiniberjudul “KomunikasiPolitikSabilulunganRaksaDesa, studikasuskomunikasipolitikgerakansabilulunganraksadesa di Kabupaten Bandung”, denganpembimbingDr. NuryahAsriSjafirah M.Si, selakuketuatimpembimbingdanDr.Evie AriadneShintadewiM.Pd, selakuanggotapembimbing. Penelitianinidimaksudkanuntukmengetahuiprogram gerakansabilulunganraksadesa, kendala program gerakansabilulunganraksadesa, pengelolaanmedia isugerakansabilulunganraksadesa.Pendekatan yang digunakanadalahkualitatifdenganstudikasus. Data diperolehdenganmelakukanobservasi, wawancaradanstudidokumentasipadalimanarasumberkuncidansatunarasumberpendukung.Hasilpenelitianmenunjukkanbahwa (1) GerakansabilulunganraksadesamenjadifilosofidanprinsipBupatiDadangNaserbahkanbirokrasi diKabupaten Bandung dalammelaksanakantugasdanwewenangnya,dengantujuanmenumbuhkansemangatkebersamaandangotongroyongantarapemerintahdaerahdenganmasyarakat. Sasarangerakansabilulunganraksadesayaitu, rutilahuatau rumahtidaklayakhuni, air, kakus, sampahdanalam.(2) Kendalaimplementasigerakansabilulungan raksadesaantaralain, resistensipolitik, kendalasosialdanbudayaseremonial. (3) Pengelolaan media isudilaksanakansecarakonvensionalmelaluikonferensipers, silaturahmi media danurun rumbukbersamatokohmasyarakat. Kata Kunci : Komunikasi Politik, Gerakan Sabilulungan,Raksa Desa.

ABSTRACT

Vera Hermawan, 210120150023. Master Program in Communication Sciences, Faculty of Communication, University of Padjadjaran. This study isPolitical Communication “Sabilulungan Raksa Desa” case study of political communication movement sabilulungan mercury village in Bandung regency, with supervisor Dr. Nuryah Asri SjafirahM.Si,as the chairman of the commission supervising and Dr.Evie Ariadne Shintadewi M.Pdas a member of the supervising committee.This study is intended to know the programof sabilulungan raksa desamovement, constraints of sabilulungan mercury village, the management of media issues of sabilulungan raksa desa. The approach used is qualitative case study. Data obtained by observation, interviews and documentation on the fivekey informants and onesourceof support.The results are (1)The movement of the raksa desabecame thesabilulungan philosophy and principle of Regent Dadang Naser even bureaucracy in bandung regency in performing tasks and authority, with the aim of fostering a spirit of togetherness and mutual between local goverments with community.A target movement sabilulungan raksa desanamely rutilahu, or house is not liveable, water, latrines, waste and nature. (2) The implementation constraints sabilulungan raksa desamovement, resistance has political, social and cultural constraints of the ceremonial. (3) The management of media issues carried out conventionally through press conferences, media and hospitality urun umbuk together community leaders.
Keywords: Political Communication, SabilulunganMovement, Raksa Desa

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Call Number

320.014 07 VER k

Publisher

Bandung : Fikom Unpad., 2017

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xii, 103 hlm. : Ilus. ; 30 cm.

Language

Indonesia

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320.014 07 VER k

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