APA Style

THE ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT (SET OF 10 VOLUMES) COMPETITIVE STRATEGIES FOR SERVICE BUSINESSES VOL.;7. (2005). MUMBAI: JAICO PUBLISHING HOUSE.

MLA Style

THE ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT (SET OF 10 VOLUMES) COMPETITIVE STRATEGIES FOR SERVICE BUSINESSES VOL.;7. . MUMBAI: JAICO PUBLISHING HOUSE, 2005. .