THE ANTECEDENTS OF LUXURY BRAND PERCEPTION AND ITS IMPACT TO PURCHASE INTENTION: - - A COMPARISON BETWEEN JAPANESE BRAND (LEXUS) AND GERMAN BRAND (BMW)

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THE ANTECEDENTS OF LUXURY BRAND PERCEPTION AND ITS IMPACT TO PURCHASE INTENTION: - - A COMPARISON BETWEEN JAPANESE BRAND (LEXUS) AND GERMAN BRAND (BMW)

Skripsi Program Studi : Manajemen Kelulusan : Juni 2013

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Publisher: : Universitas Padjajaran.,
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Language: English
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