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MENGUKUR EFEKTIVITAS IKLAN PADA MEDIA TELEVISI DAN MEDIA CETAK DALAM HAL SIKAP TERHADAP IKLAN, SIKAP TERHADAP MEREK,DAN MINAT BELI

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Skripsi Program Studi : Manajemen Kelulusan : April 2013

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: Universitas Padjajaran.,

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English

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